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2008-07-24

周鸿祎的360,欺骗与被欺骗

浏览数: 归类于: 未分类 — 戴政 @ 13:40

360又一次站在了风口浪尖上——因为宣布推出了貌似的“360杀毒永久免费”。日前其发布的新闻通稿中心意思是:360免费杀毒、BitDefender中国区总代理上海软达今日发布与BitDefender合作关系说明,称奇虎360 BitDefender联合研发免费杀毒产品,而上海软达负责BitDefender产品在中国市场的销售。


 


永久有多久?


 


我确实好奇的装了一下,发现在安装好的软件中,有明确的杀毒试用期一年,有明确的购买按钮——至少,铁定不是永久免费。而且在两家公司的新闻通稿中,均回避了一个问题:只提到了“免费”,而没有提“免费多久”。


 


为了保护上海软达的销售利益,通稿的最后一段话,非常之欲盖弥彰:“……免费的360杀毒软件……使中国用户能够以零成本享受到 BitDefender先进的反病毒技术,强力提升BitDefender在中国市场的品牌知名度,同时亦促进由软达代理的BitDefender产品在中国市场的销售。”


 


要是真的“永远免费”,又何必扯出“销售”的虎皮?


 


别被免费蒙了眼


 


天下是不会有任何免费的午餐,尤其是杀毒厂商,都是经济实体,又都需要收入——周鸿祎的360,也如此。我的理解是:宁愿选择促销、折扣的收费,也绝对不碰任何的免费。


 


此前,360安全卫士与卡巴斯基推出的“KAV 7.0升级价25/半年”,这类促销是靠谱的,也确实替卡巴斯基招揽了很多使用者。不过,最终的病毒样本是要传给卡巴在国外的服务器上,就总感觉差那么点意思。


 


360安全卫士号称也是免费的,在其安装好后的基本状态界面右侧,有明确的文字连接广告位置——现在的广告主是飞信、QQPPS、中国移动新产品手机电视。当然这也能理解,用户在获得免费的同时,需要接受商家提供的广告信息。


 


——这也是我不明白的地方——360安全卫士都不喊永久免费,为什么,周鸿祎却让360杀毒去喊永久免费?


 


如果理解为是“炒作”,也就释然了。


 


最后,更有意思的是:在这部分广告区域内,专门且唯一标红一条文字连接:“惊!某些杀毒厂商这样对付免费的360(图)”——连接进去后,是“口碑营销”瑞星!


 

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2条评论 »

  1. Re:周鸿

    评论 作者: 弯弯 — 2008-09-05 @ 15:32

  2. My first experience in Shanghai shanghai shangri-la massage

    Rare rest, I sleep the afternoon, with a headache after the powerful home search of all of the drawer is not a headache tablet. I thought the point was to buy relief, but my brain is only one unit to the west of the pharmacy, I am a very person identified in infants, as long as things bought in a place later to buy something like that will certainly go there. I want to do the way I can go take a look at the store one day not to shop, it is estimated that many of the sheep to work less. So out go to the store to learn about the 1.1 days and the progress of work on them directly to the pharmacy, from drug store after walking in the street, walked on to see a big sign, a letter to: the back foot foot shanghai shangri-la massage treatment I suddenly felt very tired, over and over again or walk around inside. 1 head stand up and push the door 56 looks very beautiful girl. Welcome, sir are foot or step back? Step back, how you charge? Soon to know the charges, I chose the back foot + foot. Looks like a foreman said that the President requested the election of a young girl to serve you. I逐个看to do again in the 56 girl, and everybody水灵, trying to point that I personally feel that the most beautiful when I suddenly found a girl sitting in the corner, unlike other girls dressed as the flirtatious, it seems very very shy to look. TU, it is necessary to her. I am foreman said. And she got up and took me into the inner housing.
    Room little decoration is not too luxurious, everything is pink. The girl seemed like magic that I do not know where to set up child care a son of them inside a towel and a bottle of liquid as shower gel like anything. “Hello President.” Career or a smile in a very sweet voice. I will watch her 20-year-old looks like, shawls hair, slim face, and very white skin is very delicate. “Sir, I help you the clothes off it.” Speaking to explain my bathrobe on the tape. “Come on its own.” Jacket off I asked her: “行了吧, but also off it?” Miss brilliant smile: “outside the pants off it.”
    “Ah?” “TU, yes, all the guests are the same to be removed” I have a few outside the pants off to lie on the bed watching TV, she in the back of my busy hands很嫩really very soft, with a knock, push, play, knead, make my heart好痒ah. Have remained silent for five minutes, do not speak. I asked, “How old are you?” “21.” “Oh, no small ah, which are the home?” “Sichuan.” “This has to do it? Ago what to do?” “Out in 2045, and previously in Canton factory workers, earned too little, then introduce my sister to do this, and said good to make money, find a mentor on the做上teach, and later live the Canton Health on and one fellow up in Beijing. ” “Oh, Canton this year’s economic downturn indeed. Chinese New Year this year, you go home? Our fellow is half ah, I was in Guizhou”
    “Really?! It really close,” she seemed to be an accident, all of a sudden put a lot of tone. “I come not back off from it, too, the mountain does not go well.” “2045 also earned a lot of money in a bar, intended to retire when ah?” I tease Road. Their point of this trip I have learned that the money to do a few years赚够married individuals go home, or looking for a place to open a shop in what, even then bid farewell to the dust from the good. “I only make less than half a year, how much did not earn, but also for his younger brother to school, I do not want to go back, very distasteful, very good side, and after the point of money to do what the business on the side of development had. ” “Oh.” I no longer speech. Sisters to do the business for his brother to school, to his family’s medical treatment and so on is no news, no way, Who let the Chinese people do many, many opportunities for less person; not to mention their families in the rural areas the only force that can only can be left to the boys, I hope he will be able to have a good future for many home做点贡献. Girls will be free, and even had to be sacrificed. Rather than communism does not realize it, and so on later. I even think of the article between trance famous “Miss Diary”, think of news coverage with clients to discuss prices that have been killed doing this business for his daughter to college woman, a 40-year-old mother. Feeling a little heart on Shen.
    “Oh ……” I sigh. “Night of the? Uncomfortable with it?” She紧张地问. “No, no, very comfortable, very interesting!” I lie in bed, she continued to busy in my back. She hands me a while shorts pulled down, I said No No, so give me揉揉on the line. “Come over the President.” She said patting my back. “Oh.” I should say their turn over, but also stressed the head. A sweep of her, slim white, haired Khan are. Open air-conditioning, 30 degrees, she忙活half a day, certainly a hot. “You’re very strange this person ah.” Mimi said she laughed. “TU, is not it, how the?” “You’re very honest” “How honest the? You are not saying that I do not touch the same as other guests what you are?” “En, there is no way to shanghai shangri-la massage you.” “Ah, you said yes, I have come to shanghai shangri-la massage.” “Yes, you make it?” I ask tentative “Ah. President, you need to be done?” “No, I said that I just wanted to shanghai shangri-la massage,” I said so, but have physical or reaction, coupled with the push has been one of her rubbing. My performance apart from the embarrassment.
    Then my phone rang, and a great voice and I shocked her. Yes my wife calls, I picked up, she asked me where, how to eat tonight, Christmas Eve, I told her that I was in the shanghai shangri-la massage, I go back to her after finishing cooking. Said his wife, halo, do not ask me to do shanghai shangri-la massage, where are you, I’ll come to you, I also want to be a foot. I asked my side of the shanghai shangri-la massage ladies, female passenger reception here, miss, said to the men here only shanghai shangri-la massage, there is no President Service. I am on the phone to hear you say that you, not me, not you, are here to stop President. His wife scolded the sentence in the language over there, she said to go home.
    “My goodness, you even dare to tell your wife you care to do?!” Miss, I looked at his face. “Never, ah, not my wife at ease, I am assured that their own, huh, huh.” Miss make a grimace, I am happy smiling. Colleagues found that the body had not been embarrassed. “How many sisters have you here?” I ask “…… Our 31 Miss挺多, I do not long, not the number of returning tourists, nor好弄. “Her in a whisper. “Next time I have also told you that you very good technology, and I remember your number.” I look at her badge. Hanging beads of sweat on his face, she laughed. I枕着arms, eyes closed, she continued, and finally to the critical parts of the shanghai shangri-la massage.
    “You rest, are you, do not push.” I told her to sit up. “No!” “I’m afraid itch, but not so good. How the point of death!” “Headwaiter to check and found out the penalty, a penalty of 200!” “I rely on! This is how to check? Check you check me?” She pointed to the neatly stacked dish towel: “I have not officially out of believers, the complaint should not have been the guests.” I see that towel, suddenly understood the whole, I feel rather ridiculous, really ridiculous. “It would continue it.” I lie down, bunk枕着arms ……
    Just then, a call came, I saw one guy calls are, and then up to say “how the? … … What? Good good, I’ll be right back,” hung up. Say buddy, I am anxious to pretend that something went wrong, I have to go on to wear the clothes. Front checkout, ask Mr. headwaiter U.S. Service also satisfied with it? I said very interesting, I have also to point the next time this young lady.
    Out the door buddies phone again, say you TMD Why ah? Just now, what’s in a Mess? I smiled and told him that a perhaps, old buddy, pending laughed Say you find a person actually has learned to shanghai shangri-la massage the哈哈哈
    Say buddy, come to eat a meal on Christmas Eve, I said I have to report to work and go home to cook it on a peg A busy night, neon flashing, the pedestrian flies. I went to the supermarket specially selected bottles of wine, this evening on Christmas Eve, I have a wife and a good talk about this matter, of course, alcohol can create the atmosphere.

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    评论 作者: aaa — 2009-02-20 @ 09:01

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